JetBlue Goes Web 2.0 With Mass Marketed Apology.

This is VERY smart and I think will repair a lot of the damage. It really shows an intimate and personal reaction and response. They mass e-mailed one of the most self deprecating apology emails I’ve ever read. (i.e. we screwed up, we suck, this was a very embarrassing and sobering experience, please forgive us) and the CEO even recorded a personal message and put it on YouTube. Very smart. Very smooth.


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You enjoyed this blog for 5 years, but sadly now the ride is over. We decided to move the archives here for people who want to go back and revisit old posts and for new people to discover the blog for the first time!
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