Beck keeps reinventing what we can do with music. On his just released new CD , “The Information” he leaves the cover design to you. It’s a brilliant and fun move that I’m sure will make hundreds of others artists wishing they had thought of it first.
“ With his new disc, THE INFORMATION, Beck is remixing the term do-it-yourself. Instead of giving fans a premade album cover, he’s letting them design their own. Each CD is randomly packaged with one of four sets of funky stickers that you can affix to a blank-grid booklet. (At Beck’s concerts, you can fashion a T-shirt with a choice of iron-ons.)
To accomplish this feat of democratic art, the singer partnered with design agency Big Active and 20 artists. ”This was a dream come true. It’s like getting to create 100 covers instead of one,” says Beck, who estimates that he’s already crafted 30 versions of his own. ”There’s no right or wrong way to do it, and that’s the point — it’s everybody’s personal expression.” (Source)
You can view some of the covers that people have already made at this website setup by Beck for fans to show off their stuff. (Scroll down)